2025 is a defining year for audit firms. Amid economic uncertainty, firms must rethink their operating models to stay competitive. Strategic forecasting, specialised recruitment, and upskilling have become critical levers. Clients now demand high-value services in areas like cybersecurity, AI, ESG, and data analytics. Firms are adopting a "skills-first" mindset, investing heavily in internal training and shifting to expert-centric organisational models to attract and retain talent. AI integration and cross-staffing are reshaping operational models for greater agility and efficiency.
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