The integration of artificial intelligence (AI) is transforming the service industry. Consultants are no longer merely data collectors or analysts but are evolving into "augmented consultants," where AI serves as a powerful ally. However, a critical question arises: should professional services companies focus on recruiting AI talent for immediate impact or invest in internal training to strengthen their teams for the long term?
This strategic decision is far from straightforward. While 93% of IT and engineering consulting firms are confident in their ability to meet recruitment goals, the reality of talent shortages and recruitment costs complicates the situation (Grand Angle, KPMG x Numeum, 2024). This article explores the opportunities and challenges of recruitment, training, and the hybrid strategy that appears to be the ideal solution for many.
Leverage talent-planning tools like Napta, which help companies optimise HR strategies by aligning recruitment decisions with real business needs.
External recruitment offers undeniable advantages:
However, challenges abound:
Companies like Amaris Consulting use AI tools such as chatbots and document management systems to complement the skills of new hires, showcasing how recruitment can integrate with technology to maximise impact.
Investing in internal training offers long-term benefits:
However, it also comes with limitations:
At Amaris Consulting, 70% of current leaders began as interns or entry-level employees, highlighting the value of investing in internal training.
A hybrid strategy combines the benefits of recruitment and internal training, offering the best of both worlds:
Wavestone exemplifies this with a progressive AI integration approach, using tools like Copilot to streamline repetitive tasks and training consultants to maximise the efficiency of these solutions (ProServices Day, 2024).
AI should be seen not as a threat but as a tool to amplify human skills. It is not here to replace us but to enhance our capabilities. The key lies in balancing human intuition with AI-powered insights.
"AI tools allow us to tackle complex challenges, deliver superior results, and focus on creating strategic and human value for clients." - Julien Floch, Head of GenAI & CTO Offer
Concrete applications:
Ethical and responsible adoption is vital, ensuring data confidentiality and mitigating algorithmic bias.
To thrive in an AI-powered professional environment, companies must cultivate the following skills:
Wavestone’s vision: an augmented consultant seamlessly combines technical and interpersonal skills to deliver unique value (ProServices Day, 2024).
The choice between recruitment and internal training depends on each organisation’s strategic goals and resources. However, a hybrid strategy appears to offer the best compromise, delivering immediate results while building long-term capabilities. Ultimately, AI’s true advantage lies in freeing consultants to focus on what truly matters: creating strategic and human value for clients. Recruitment or training to integrate AI into your team? This article explores the advantages, challenges, and strategies for optimising talent and staying competitive in consulting, auditing, and IT service sectors.